If you just opened a business in your favorite neighborhood and completed the paperwork, it’s time to get organized and think about all the ways you can create a solid marketing strategy. Working with your local chamber of commerce should definitely be on your list as one of the things you can do to network with like-minded people, get more potential clients, and discover the best form of support in your journey to growth.
By definition, a local chamber of commerce is an organization that exists to help promote a local business community. In other words, this organization is local for businesses in the area, and its main purpose is to bring together the professionals in town and encourage them to share their experiences, support and learn from each other. Similar to a business network but set up locally, a chamber of commerce is designed to help business owners in a formal environment.
There are plenty of advantages to joining a local chamber of commerce. You can get a publicity boost, discover plenty of networking opportunities, get freebies and discounts as well as open up to a larger target audience. The chamber of commerce can support you online, too, which is certainly some free publicity and positive brand awareness in your region.
Additionally, each chamber of commerce has a couple of brand objectives that are mostly oriented to improving a community’s economy and the quality of life. These include:
Among the other advantages, we can also note that millions of businesses nowadays actively participate in events created by such chambers of commerce, and most of them benefit from the fact that they are recognized locally and can get more consumers to shop with them. Joining a chamber of commerce is a great way to get started with a new business, and working with it is recommended for becoming known in the community.
From invitations to local events to increasing your business exposure, a chamber of commerce offers great networking opportunities and a chance for every business to easily get found locally and online. You can even participate in seasonal campaigns and enjoy a variety of discounts as a member of the chamber – whether it’s in other member businesses or improved banking accounts at local financial institutions.
Plenty of studies show that consumers link chamber of commerce membership with business trustworthiness – one study confirmed this and showed that consumers are 68% more likely to buy from a local business that is a member of a chamber of commerce. Credibility is important and benefits every business owner. For many, being able to establish credibility early on makes the difference between building a successful business and being out of business in just a few years.
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